Destination Brands

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales
Cover of the book Destination Brands by Nigel Morgan, Annette Pritchard, Roger Pride, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nigel Morgan, Annette Pritchard, Roger Pride ISBN: 9781136346620
Publisher: Taylor and Francis Publication: May 23, 2012
Imprint: Routledge Language: English
Author: Nigel Morgan, Annette Pritchard, Roger Pride
ISBN: 9781136346620
Publisher: Taylor and Francis
Publication: May 23, 2012
Imprint: Routledge
Language: English

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

More books from Taylor and Francis

Cover of the book The Revolt of the Primitive by Nigel Morgan, Annette Pritchard, Roger Pride
Cover of the book Clear as Mud by Nigel Morgan, Annette Pritchard, Roger Pride
Cover of the book New Directions in the Sociology of Human Rights by Nigel Morgan, Annette Pritchard, Roger Pride
Cover of the book Cybermarketing by Nigel Morgan, Annette Pritchard, Roger Pride
Cover of the book The New Culture of Therapeutic Activity with Older People by Nigel Morgan, Annette Pritchard, Roger Pride
Cover of the book The Internet as Second Action Space by Nigel Morgan, Annette Pritchard, Roger Pride
Cover of the book Youth Comprehensive Risk Assessment by Nigel Morgan, Annette Pritchard, Roger Pride
Cover of the book The Dao of Translation by Nigel Morgan, Annette Pritchard, Roger Pride
Cover of the book Trade Unions and Workplace Democracy in Africa by Nigel Morgan, Annette Pritchard, Roger Pride
Cover of the book Global Impacts of the Western School Model by Nigel Morgan, Annette Pritchard, Roger Pride
Cover of the book The Development of Autobiographical Memory by Nigel Morgan, Annette Pritchard, Roger Pride
Cover of the book Cognitive Phenomenology by Nigel Morgan, Annette Pritchard, Roger Pride
Cover of the book Stalin Versus Marx by Nigel Morgan, Annette Pritchard, Roger Pride
Cover of the book The Patterns of Symbolic Communication by Nigel Morgan, Annette Pritchard, Roger Pride
Cover of the book The Handbook of Intellectual Disability and Clinical Psychology Practice by Nigel Morgan, Annette Pritchard, Roger Pride
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy