Destination Marketing

An international perspective

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Destination Marketing by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317517801
Publisher: Taylor and Francis Publication: October 23, 2015
Imprint: Routledge Language: English
Author:
ISBN: 9781317517801
Publisher: Taylor and Francis
Publication: October 23, 2015
Imprint: Routledge
Language: English

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

More books from Taylor and Francis

Cover of the book Making Corporate Social Responsibility a Global Concern by
Cover of the book My Mum Makes the Best Cakes by
Cover of the book Meeting the Learning Needs of All Children by
Cover of the book A Practical Guide to Dealing with Difficult Stakeholders by
Cover of the book Socialisation During the Life Course by
Cover of the book Rethinking Empowerment by
Cover of the book Second-Generation Transnationalism and Roots Migration by
Cover of the book Ten Steps for Genuine Leadership in Schools by
Cover of the book The Family, Education and Society (RLE Edu L Sociology of Education) by
Cover of the book Women, Infanticide and the Press, 1822-1922 by
Cover of the book Control Balance by
Cover of the book Lobbyists and Bureaucrats in Brussels by
Cover of the book New Perspectives on Marc-Antoine Charpentier by
Cover of the book Giraffes in the Garden of Italian Literature by
Cover of the book College Teaching and Learning for Change by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy