Digital Innovations for Mass Communications

Engaging the User

Nonfiction, Reference & Language, Language Arts, Communication, Journalism, Social & Cultural Studies, Social Science
Cover of the book Digital Innovations for Mass Communications by Paul Martin Lester, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Paul Martin Lester ISBN: 9781135097035
Publisher: Taylor and Francis Publication: November 12, 2013
Imprint: Routledge Language: English
Author: Paul Martin Lester
ISBN: 9781135097035
Publisher: Taylor and Francis
Publication: November 12, 2013
Imprint: Routledge
Language: English

In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting—professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users.

The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube.

When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting—professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users.

The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube.

When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.

More books from Taylor and Francis

Cover of the book Rosenfeld in Retrospect by Paul Martin Lester
Cover of the book The Employment Relationship: Key Challenges for HR by Paul Martin Lester
Cover of the book Internal Colonialism by Paul Martin Lester
Cover of the book Economic Analysis and Public Enterprises by Paul Martin Lester
Cover of the book Designing and Developing Robust Instructional Apps by Paul Martin Lester
Cover of the book Chartist Fiction by Paul Martin Lester
Cover of the book Charting Chicago School Reform by Paul Martin Lester
Cover of the book The Psychological Effects of War and Violence on Children by Paul Martin Lester
Cover of the book Tracking the White Rabbit by Paul Martin Lester
Cover of the book Law without Force by Paul Martin Lester
Cover of the book The Expansion of Orthodox Europe by Paul Martin Lester
Cover of the book Sources of International Law by Paul Martin Lester
Cover of the book The Routledge Atlas of the Second World War by Paul Martin Lester
Cover of the book Intellectual Property in Asian Emerging Economies by Paul Martin Lester
Cover of the book Using Technology to Support Evidence-Based Behavioral Health Practices by Paul Martin Lester
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy