Digital Product Management

Design websites and mobile apps that exceed expectations

Nonfiction, Computers, Internet, Web Development, Web Site Design, Business & Finance, Marketing & Sales
Cover of the book Digital Product Management by Kristofer Layon, Pearson Education
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Author: Kristofer Layon ISBN: 9780133509892
Publisher: Pearson Education Publication: December 2, 2013
Imprint: New Riders Language: English
Author: Kristofer Layon
ISBN: 9780133509892
Publisher: Pearson Education
Publication: December 2, 2013
Imprint: New Riders
Language: English

Product management improves the odds that your web sites and apps will be successful, and affirms the value that design brings to organizations and companies.

 

App stores overflow with apps, and the Web seems to have more sites, content, and applications than people could possibly need. So how do you know that you are designing things that will be useful and, ultimately, successful?

 

That’s where product management comes in. Use market research to identify problems that people and organizations are really having, and then apply your creative and technical experience to design digital products that meet those needs with high levels of customer satisfaction

Includes a foreword by Whitney Hess, founder and principal of the user experience consultancy Vicarious Partners, and the author of the Pleasure & Pain blog at www.whitneyhess.com/blog.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Product management improves the odds that your web sites and apps will be successful, and affirms the value that design brings to organizations and companies.

 

App stores overflow with apps, and the Web seems to have more sites, content, and applications than people could possibly need. So how do you know that you are designing things that will be useful and, ultimately, successful?

 

That’s where product management comes in. Use market research to identify problems that people and organizations are really having, and then apply your creative and technical experience to design digital products that meet those needs with high levels of customer satisfaction

Includes a foreword by Whitney Hess, founder and principal of the user experience consultancy Vicarious Partners, and the author of the Pleasure & Pain blog at www.whitneyhess.com/blog.

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