Digital Selling

How to Use Social Media and the Web to Generate Leads and Sell More

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Digital Selling by Grant Leboff, Kogan Page
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Author: Grant Leboff ISBN: 9780749475086
Publisher: Kogan Page Publication: September 3, 2016
Imprint: Kogan Page Language: English
Author: Grant Leboff
ISBN: 9780749475086
Publisher: Kogan Page
Publication: September 3, 2016
Imprint: Kogan Page
Language: English

Sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Sellin******g makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more.

Packed with great advice for engaging with customers online and via social media, Digital Sellin******g explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build your online network and more. Readers will benefit from this straightforward and practical book from one of today's thought leaders on digital sales and marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Sellin******g makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more.

Packed with great advice for engaging with customers online and via social media, Digital Sellin******g explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build your online network and more. Readers will benefit from this straightforward and practical book from one of today's thought leaders on digital sales and marketing.

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