Digital Type Design for Branding

Designing Letters from Their Source

Nonfiction, Computers, Internet, Web Development, Web Site Design
Cover of the book Digital Type Design for Branding by Stephen Boss, CRC Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Stephen Boss ISBN: 9781315349732
Publisher: CRC Press Publication: January 17, 2018
Imprint: Chapman and Hall/CRC Language: English
Author: Stephen Boss
ISBN: 9781315349732
Publisher: CRC Press
Publication: January 17, 2018
Imprint: Chapman and Hall/CRC
Language: English

The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

 

Key Features

A how-to resource for designers to referencee while designing letterforms.

The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs.

How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project.

This book gives designers a solid footing when designing a series of characters without developing a complete alphabet.

Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs.

 

Key Features

A how-to resource for designers to referencee while designing letterforms.

The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs.

How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project.

This book gives designers a solid footing when designing a series of characters without developing a complete alphabet.

Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.

More books from CRC Press

Cover of the book Prevention of Premature Staining in New Buildings by Stephen Boss
Cover of the book Optics Manufacturing by Stephen Boss
Cover of the book Building for a Changing Climate by Stephen Boss
Cover of the book Randomization, Masking, and Allocation Concealment by Stephen Boss
Cover of the book Portfolio and Programme Management Demystified by Stephen Boss
Cover of the book An Invitation to Knot Theory by Stephen Boss
Cover of the book Remote Sensing of Hydrometeorological Hazards by Stephen Boss
Cover of the book Transition to Analysis with Proof by Stephen Boss
Cover of the book Introduction to Unmanned Aircraft Systems by Stephen Boss
Cover of the book Seed Development and Germination by Stephen Boss
Cover of the book Medicinal Plants and Malaria by Stephen Boss
Cover of the book Advances in Swarm Intelligence for Optimizing Problems in Computer Science by Stephen Boss
Cover of the book Graphics for Statistics and Data Analysis with R by Stephen Boss
Cover of the book What Every Engineer Should Know About Modeling and Simulation by Stephen Boss
Cover of the book Studies Of Cellular Functions Using Radiotracers (1982) by Stephen Boss
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy