Digital Value Migration in Media, ICT and Cultural Industries

From Business and Economic Models/Strategies to Networked Ecosystems

Nonfiction, Social & Cultural Studies, Political Science
Cover of the book Digital Value Migration in Media, ICT and Cultural Industries by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9780429766282
Publisher: Taylor and Francis Publication: February 4, 2019
Imprint: Routledge Language: English
Author:
ISBN: 9780429766282
Publisher: Taylor and Francis
Publication: February 4, 2019
Imprint: Routledge
Language: English

Societies today are in a period of dynamic change, highly fluid and contested in moving from traditional to liberal and from local to global, as well as varying from highly developed to emerging market economies. Alongside and facilitating this is a rapidly and exponentially changing digital media industry, including new technologies, multi-platform distributions and advertising models.

This monograph highlights, identifies, evaluates and provides rich insight into the complex nature and meaning of different digital value migration in media corporations and ICT companies. It illustrates how such values affect both the internal and the external environments of media companies and industries, as well as prosumers' consumption. Including chapters from expert scholars and industry practitioners representing cutting-edge research in the U.S. and Europe in the fields of digital convergence, broadband, media and information communication technology (ICT) business and technology, the book helps academics, researchers, media policymakers and corporate executives better understand today’s undulating media and ICT markets. Specifically, it illuminates where they have come from, what is at stake and what forces drive and constrain them in global hypercompetitive markets. Ultimately, it aims relatedly to facilitate high academic, business and professional standards.

This text will be of key interest to scholars, students and business and industry practitioners in digital media, media management, international business, media economics and media policy and, more broadly, to those in the cultural industries, strategic management, business studies and marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Societies today are in a period of dynamic change, highly fluid and contested in moving from traditional to liberal and from local to global, as well as varying from highly developed to emerging market economies. Alongside and facilitating this is a rapidly and exponentially changing digital media industry, including new technologies, multi-platform distributions and advertising models.

This monograph highlights, identifies, evaluates and provides rich insight into the complex nature and meaning of different digital value migration in media corporations and ICT companies. It illustrates how such values affect both the internal and the external environments of media companies and industries, as well as prosumers' consumption. Including chapters from expert scholars and industry practitioners representing cutting-edge research in the U.S. and Europe in the fields of digital convergence, broadband, media and information communication technology (ICT) business and technology, the book helps academics, researchers, media policymakers and corporate executives better understand today’s undulating media and ICT markets. Specifically, it illuminates where they have come from, what is at stake and what forces drive and constrain them in global hypercompetitive markets. Ultimately, it aims relatedly to facilitate high academic, business and professional standards.

This text will be of key interest to scholars, students and business and industry practitioners in digital media, media management, international business, media economics and media policy and, more broadly, to those in the cultural industries, strategic management, business studies and marketing.

More books from Taylor and Francis

Cover of the book The Politics of Charity by
Cover of the book Women on Corporate Boards by
Cover of the book Health Issues and Adolescents by
Cover of the book Representing the Black Female Subject in Western Art by
Cover of the book The Making of Marx's Critical Theory (RLE Marxism) by
Cover of the book Law, Labour and Society in Japan by
Cover of the book Language, the Novelist and National Identity in Post-Franco Catalonia by
Cover of the book The New and Changing Transatlanticism by
Cover of the book Gaspar Cassadó by
Cover of the book Race and Planning by
Cover of the book Ashgate Critical Essays on Early English Lexicographers by
Cover of the book Equality, Education, and Physical Education by
Cover of the book Mapping and Politics in the Digital Age by
Cover of the book Understanding and Managing Children's Behaviour through Group Work Ages 5-7 by
Cover of the book Conciliation on Colonial Frontiers by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy