Direct Mail in the Digital Age

Business & Finance, Marketing & Sales, Direct Marketing, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Direct Mail in the Digital Age by Lin Grensing-Pophal, Self-Counsel Press
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Author: Lin Grensing-Pophal ISBN: 9781770409200
Publisher: Self-Counsel Press Publication: October 1, 2012
Imprint: Self-Counsel Press Language: English
Author: Lin Grensing-Pophal
ISBN: 9781770409200
Publisher: Self-Counsel Press
Publication: October 1, 2012
Imprint: Self-Counsel Press
Language: English

Direct mail allows you to target individual customers and has been in existence for many years. With the advent of the Internet and email marketing, has direct mail lost its touch? How do you ensure the success of your existing direct mail campaigns? How do you make sure your direct mail campaigns work in harmony with other marketing, such as email? Will customers feel that direct mail is more or less targeted and/or personalized now that almost everything is digital? This book will speak about the pros and cons of direct mail versus other methods available today and explain how to figure out how to best use it to your business's advantage.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Direct mail allows you to target individual customers and has been in existence for many years. With the advent of the Internet and email marketing, has direct mail lost its touch? How do you ensure the success of your existing direct mail campaigns? How do you make sure your direct mail campaigns work in harmony with other marketing, such as email? Will customers feel that direct mail is more or less targeted and/or personalized now that almost everything is digital? This book will speak about the pros and cons of direct mail versus other methods available today and explain how to figure out how to best use it to your business's advantage.

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