Dirty Tricks

British Airways' Secret War Against Virgin Atlantic

Business & Finance, Industries & Professions, Industries
Cover of the book Dirty Tricks by Martyn Gregory, Ebury Publishing
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Author: Martyn Gregory ISBN: 9780753542590
Publisher: Ebury Publishing Publication: July 28, 2010
Imprint: Virgin Digital Language: English
Author: Martyn Gregory
ISBN: 9780753542590
Publisher: Ebury Publishing
Publication: July 28, 2010
Imprint: Virgin Digital
Language: English

Richard Branson's Virgin Atlantic was valued at over £1.2 billion when he sold a 49% stake to Singapore Airlines in 1999. This was an extraordinary achievement for an airline that began life in 1984 with one plane. Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty tricks campaign by British Airways. Award Winning investigative jounalist Martyn Gregory exposed BA's secret war, and he reveals the full story in Dirty Tricks.

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Richard Branson's Virgin Atlantic was valued at over £1.2 billion when he sold a 49% stake to Singapore Airlines in 1999. This was an extraordinary achievement for an airline that began life in 1984 with one plane. Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty tricks campaign by British Airways. Award Winning investigative jounalist Martyn Gregory exposed BA's secret war, and he reveals the full story in Dirty Tricks.

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