Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

An Integrated Sociolinguistics Approach

Nonfiction, Reference & Language, Language Arts, Linguistics, Social & Cultural Studies, Social Science
Cover of the book Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo by Wei Feng, Springer Singapore
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Author: Wei Feng ISBN: 9789811044694
Publisher: Springer Singapore Publication: June 9, 2017
Imprint: Springer Language: English
Author: Wei Feng
ISBN: 9789811044694
Publisher: Springer Singapore
Publication: June 9, 2017
Imprint: Springer
Language: English

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

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