Do You Sincerely Want to Be Rich?

The Full Story of Bernard Cornfeld and I.O.S.

Business & Finance, Finance & Investing, Investments & Securities, Nonfiction, Social & Cultural Studies, True Crime, Biography & Memoir
Cover of the book Do You Sincerely Want to Be Rich? by Charles Raw, Bruce Page, Godfrey Hodgson, Crown/Archetype
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Charles Raw, Bruce Page, Godfrey Hodgson ISBN: 9780767921596
Publisher: Crown/Archetype Publication: May 17, 2005
Imprint: Broadway Books Language: English
Author: Charles Raw, Bruce Page, Godfrey Hodgson
ISBN: 9780767921596
Publisher: Crown/Archetype
Publication: May 17, 2005
Imprint: Broadway Books
Language: English

In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London Sunday Times examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London Sunday Times examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.

More books from Biography & Memoir

Cover of the book Lives We Carry with Us by Charles Raw, Bruce Page, Godfrey Hodgson
Cover of the book Fit for the Presidency? by Charles Raw, Bruce Page, Godfrey Hodgson
Cover of the book I suoi ricordi, un mare in cui non so nuotare by Charles Raw, Bruce Page, Godfrey Hodgson
Cover of the book Casting Off by Charles Raw, Bruce Page, Godfrey Hodgson
Cover of the book Les derniers jours de Paris by Charles Raw, Bruce Page, Godfrey Hodgson
Cover of the book The Incredible Voyage by Charles Raw, Bruce Page, Godfrey Hodgson
Cover of the book Backstairs at the Monte Carlo: A Vegas Memoir! by Charles Raw, Bruce Page, Godfrey Hodgson
Cover of the book Just Mary: A Political Memoir From Mary O'Rourke by Charles Raw, Bruce Page, Godfrey Hodgson
Cover of the book Nat Wolff 61 Success Facts - Everything you need to know about Nat Wolff by Charles Raw, Bruce Page, Godfrey Hodgson
Cover of the book Hole by Charles Raw, Bruce Page, Godfrey Hodgson
Cover of the book Holding the Center by Charles Raw, Bruce Page, Godfrey Hodgson
Cover of the book Hope Is the Thing With Feathers by Charles Raw, Bruce Page, Godfrey Hodgson
Cover of the book Northern Lights by Charles Raw, Bruce Page, Godfrey Hodgson
Cover of the book Memoir and Perspectives of an Urban Public School Principal on Public Education Reform by Charles Raw, Bruce Page, Godfrey Hodgson
Cover of the book Das glücklichste Jahr by Charles Raw, Bruce Page, Godfrey Hodgson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy