Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

Business & Finance, Marketing & Sales, Nonfiction, Entertainment, Performing Arts, Social & Cultural Studies, Social Science
Cover of the book Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary by Matt Hills, Palgrave Macmillan UK
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Author: Matt Hills ISBN: 9781137463326
Publisher: Palgrave Macmillan UK Publication: July 22, 2015
Imprint: Palgrave Pivot Language: English
Author: Matt Hills
ISBN: 9781137463326
Publisher: Palgrave Macmillan UK
Publication: July 22, 2015
Imprint: Palgrave Pivot
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

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The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

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