Doing Business Digitally

Eight Steps to Online Success

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance
Cover of the book Doing Business Digitally by Godfrey Parkin, Random House Struik
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Godfrey Parkin ISBN: 9781770222298
Publisher: Random House Struik Publication: March 28, 2011
Imprint: Zebra Press (Random House Struik) Language: English
Author: Godfrey Parkin
ISBN: 9781770222298
Publisher: Random House Struik
Publication: March 28, 2011
Imprint: Zebra Press (Random House Struik)
Language: English

The internet is rapidly transforming the South African business landscape. For the first time the consumer has a voice; small businesses can run rings around large corporations; local consumers are buying internationally; and local businesses are selling globally. This creates massive opportunities - and an urgent need to change. Doing Business Digitally: • demonstrates the increasing power of the internet as a driver of business strategy; • demystifies the essential elements of internet marketing; • provides examples of how web 2.0, buzz marketing and social media can be used to rapidly grow brand awareness, lead generation and sales; • gives practical guidelines for doing ebusiness professionally, drawing on examples from South Africa and abroad; • explains step by step how to develop a website that will work as a business tool; • shows how search engine marketing can generate traffic to a web page; • provides rules to maximise the effectiveness of email marketing and online advertising; and • presents a simple eight-step approach to developing a strategy that minimises risk and provides a clear path to success. Complete with a step-by-step strategy guide and comprehensive glossary, Doing Business Digitally shows the way in which companies need to evolve if they are to stay relevant and exploit new opportunities.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The internet is rapidly transforming the South African business landscape. For the first time the consumer has a voice; small businesses can run rings around large corporations; local consumers are buying internationally; and local businesses are selling globally. This creates massive opportunities - and an urgent need to change. Doing Business Digitally: • demonstrates the increasing power of the internet as a driver of business strategy; • demystifies the essential elements of internet marketing; • provides examples of how web 2.0, buzz marketing and social media can be used to rapidly grow brand awareness, lead generation and sales; • gives practical guidelines for doing ebusiness professionally, drawing on examples from South Africa and abroad; • explains step by step how to develop a website that will work as a business tool; • shows how search engine marketing can generate traffic to a web page; • provides rules to maximise the effectiveness of email marketing and online advertising; and • presents a simple eight-step approach to developing a strategy that minimises risk and provides a clear path to success. Complete with a step-by-step strategy guide and comprehensive glossary, Doing Business Digitally shows the way in which companies need to evolve if they are to stay relevant and exploit new opportunities.

More books from Random House Struik

Cover of the book Geldwolf by Godfrey Parkin
Cover of the book Cooking for the Freezer by Godfrey Parkin
Cover of the book A Sailor's Honour by Godfrey Parkin
Cover of the book Here Come the Bokke! by Godfrey Parkin
Cover of the book Boer Boy by Godfrey Parkin
Cover of the book Politically Incorrect by Godfrey Parkin
Cover of the book Behind the Badge by Godfrey Parkin
Cover of the book The Big, Fat South African Kiddies’ Joke Book by Godfrey Parkin
Cover of the book Tissue Salts for Healthy Living by Godfrey Parkin
Cover of the book The Marginal Safari by Godfrey Parkin
Cover of the book Managing with Intent by Godfrey Parkin
Cover of the book Things I Thought I Knew by Godfrey Parkin
Cover of the book The Hidden Star by Godfrey Parkin
Cover of the book Dark Video by Godfrey Parkin
Cover of the book Kapabel by Godfrey Parkin
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy