Doing Research in Business and Management

Business & Finance
Cover of the book Doing Research in Business and Management by Mark N.K. Saunders, Philip Lewis, Pearson Education Limited
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Author: Mark N.K. Saunders, Philip Lewis ISBN: 9781292222318
Publisher: Pearson Education Limited Publication: November 1, 2017
Imprint: Pearson Language: English
Author: Mark N.K. Saunders, Philip Lewis
ISBN: 9781292222318
Publisher: Pearson Education Limited
Publication: November 1, 2017
Imprint: Pearson
Language: English

Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. ‘Definition’ boxes explain key terms and ‘Research in practice’ boxes show how the research is used in real life, making this the book you need to successfully complete your project.

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Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. ‘Definition’ boxes explain key terms and ‘Research in practice’ boxes show how the research is used in real life, making this the book you need to successfully complete your project.

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