Doing Style

Youth and Mass Mediation in South India

Nonfiction, Social & Cultural Studies, Social Science, Anthropology
Cover of the book Doing Style by Constantine V. Nakassis, University of Chicago Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Constantine V. Nakassis ISBN: 9780226327990
Publisher: University of Chicago Press Publication: April 25, 2016
Imprint: University of Chicago Press Language: English
Author: Constantine V. Nakassis
ISBN: 9780226327990
Publisher: University of Chicago Press
Publication: April 25, 2016
Imprint: University of Chicago Press
Language: English

In Doing Style, Constantine V. Nakassis explores the world of youth and mass media in South India, where what Tamil youth call “style” anchors their day-to-day lives and media worlds. Through intimate ethnographic descriptions of college life in Tamil Nadu, Nakassis explores the complex ways that acts and objects of style such as brand fashion, English slang, and film representations express the multiple desires and anxieties of this generation, who live in the shadow of the promise of global modernity.
           
As Nakassis shows, while signs of the global, modern world are everywhere in post-liberalization India, for most of these young people this world is still very distant—a paradox that results in youth’s profound sense of being in between. This in-betweenness manifests itself in the ambivalent quality of style, the ways in which stylish objects are necessarily marked as counterfeit, mixed, or ironical. In order to show how this in-betweenness materializes in particular media, Nakassis explores the entanglements between youth peer groups and the sites where such stylish media objects are produced, arguing that these entanglements deeply condition the production and circulation of the media objects themselves. The result is an important and timely look at the tremendous forces of youth culture, globalization, and mass media as they interact in the vibrancy of a rapidly changing India. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In Doing Style, Constantine V. Nakassis explores the world of youth and mass media in South India, where what Tamil youth call “style” anchors their day-to-day lives and media worlds. Through intimate ethnographic descriptions of college life in Tamil Nadu, Nakassis explores the complex ways that acts and objects of style such as brand fashion, English slang, and film representations express the multiple desires and anxieties of this generation, who live in the shadow of the promise of global modernity.
           
As Nakassis shows, while signs of the global, modern world are everywhere in post-liberalization India, for most of these young people this world is still very distant—a paradox that results in youth’s profound sense of being in between. This in-betweenness manifests itself in the ambivalent quality of style, the ways in which stylish objects are necessarily marked as counterfeit, mixed, or ironical. In order to show how this in-betweenness materializes in particular media, Nakassis explores the entanglements between youth peer groups and the sites where such stylish media objects are produced, arguing that these entanglements deeply condition the production and circulation of the media objects themselves. The result is an important and timely look at the tremendous forces of youth culture, globalization, and mass media as they interact in the vibrancy of a rapidly changing India. 

More books from University of Chicago Press

Cover of the book Persecution and the Art of Writing by Constantine V. Nakassis
Cover of the book Wrigley Field by Constantine V. Nakassis
Cover of the book A Bird in the House by Constantine V. Nakassis
Cover of the book Time and Narrative, Volume 1 by Constantine V. Nakassis
Cover of the book Rediscovering Jacob Riis by Constantine V. Nakassis
Cover of the book Leo Strauss's Defense of the Philosophic Life by Constantine V. Nakassis
Cover of the book Metropolitan Jews by Constantine V. Nakassis
Cover of the book You Feel So Mortal by Constantine V. Nakassis
Cover of the book Empire's Children by Constantine V. Nakassis
Cover of the book A Question of Upbringing by Constantine V. Nakassis
Cover of the book Not in Our Lifetimes by Constantine V. Nakassis
Cover of the book Patty's Got a Gun by Constantine V. Nakassis
Cover of the book Hard-Core Romance by Constantine V. Nakassis
Cover of the book Folktales of Norway by Constantine V. Nakassis
Cover of the book Divas in the Convent by Constantine V. Nakassis
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy