Doing Things Right and Wrong Matters
Excellence and Relevance
Business & Finance, Management & Leadership, Planning & Forecasting
| Author: | Inder Sidhu | ISBN: | 9780132615228 |
| Publisher: | Pearson Education | Publication: | October 15, 2010 |
| Imprint: | FT Press | Language: | English |
| Author: | Inder Sidhu |
| ISBN: | 9780132615228 |
| Publisher: | Pearson Education |
| Publication: | October 15, 2010 |
| Imprint: | FT Press |
| Language: | English |
This Element is an excerpt from Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth (9780137083640) by Inder Sidhu. Available in print and digital formats.
Why successful innovation requires both excellence and relevance--and how to achieve them both.
“A truly 21st century idea.” “Bigger than the Internet.” “More important than the personal computer.” These were just a few of the early impressions of the Segway Personal Transporter. So where did Segway go wrong? Certainly not in design or execution: the device is a true marvel. But relevance to customers simply wasn’t as attainable as excellence....
This Element is an excerpt from Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth (9780137083640) by Inder Sidhu. Available in print and digital formats.
Why successful innovation requires both excellence and relevance--and how to achieve them both.
“A truly 21st century idea.” “Bigger than the Internet.” “More important than the personal computer.” These were just a few of the early impressions of the Segway Personal Transporter. So where did Segway go wrong? Certainly not in design or execution: the device is a true marvel. But relevance to customers simply wasn’t as attainable as excellence....
