E-Commerce Strategy

Text and Cases

Business & Finance, Industries & Professions, Information Management, Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book E-Commerce Strategy by Sanjay Mohapatra, Springer US
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sanjay Mohapatra ISBN: 9781461441427
Publisher: Springer US Publication: October 2, 2012
Imprint: Springer Language: English
Author: Sanjay Mohapatra
ISBN: 9781461441427
Publisher: Springer US
Publication: October 2, 2012
Imprint: Springer
Language: English

​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems.

E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems.

E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

More books from Springer US

Cover of the book Ethics in Hard Times by Sanjay Mohapatra
Cover of the book Globalization, Growth and Sustainability by Sanjay Mohapatra
Cover of the book Disruptive Behavior Disorders in Childhood by Sanjay Mohapatra
Cover of the book Models of Depressive Disorders by Sanjay Mohapatra
Cover of the book Undiscovered Petroleum and Mineral Resources by Sanjay Mohapatra
Cover of the book Conservation in the 21st Century: Gorillas as a Case Study by Sanjay Mohapatra
Cover of the book Cancer Immunology: Innovative Approaches to Therapy by Sanjay Mohapatra
Cover of the book Fiber Deficiency and Colonic Disorders by Sanjay Mohapatra
Cover of the book Endocrine Neoplasia by Sanjay Mohapatra
Cover of the book Defining Prevention Science by Sanjay Mohapatra
Cover of the book Biological Effects of Magnetic Fields by Sanjay Mohapatra
Cover of the book Reasoning and Unification over Conceptual Graphs by Sanjay Mohapatra
Cover of the book Freud and Modern Psychology by Sanjay Mohapatra
Cover of the book Advances in Corrosion Science and Technology by Sanjay Mohapatra
Cover of the book Adaptive Filtering by Sanjay Mohapatra
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy