E-Marketing Strategy for Reg Vardy

Business & Finance, Marketing & Sales
Cover of the book E-Marketing Strategy for Reg Vardy by Volker Schmid, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Volker Schmid ISBN: 9783638372947
Publisher: GRIN Publishing Publication: May 1, 2005
Imprint: GRIN Publishing Language: English
Author: Volker Schmid
ISBN: 9783638372947
Publisher: GRIN Publishing
Publication: May 1, 2005
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Teesside (Teesside Business School), course: E-Marketing, 31 entries in the bibliography, language: English, abstract: With a total of 81 dealerships and a turnover of 1.3 billion pounds, Reg Vardy is one of the leading motor retail groups in the UK. In order to acquire new customers and maximise customer retention with the help of digital technologies, the company needs to develop an e-marketing strategy. This paper provides a situation analysis of the present e-marketing situation of Reg Vardy, including the competitive environment based on the strengths, weaknesses, threats and opportunities. Furthermore, the aims and objectives of Reg Vardy's e-marketing strategy are formulated. Under the e-strategy section, potential digital technologies and the buying process are outlined to develop a 'five-phase e-operation strategy'. This allows for targeting new and existing customers in all stages of the buying process. Specific e-tactics for customer acquisition and retention are suggested for Reg Vardy. Finally, the paper gives advice on E-CRM issues.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Teesside (Teesside Business School), course: E-Marketing, 31 entries in the bibliography, language: English, abstract: With a total of 81 dealerships and a turnover of 1.3 billion pounds, Reg Vardy is one of the leading motor retail groups in the UK. In order to acquire new customers and maximise customer retention with the help of digital technologies, the company needs to develop an e-marketing strategy. This paper provides a situation analysis of the present e-marketing situation of Reg Vardy, including the competitive environment based on the strengths, weaknesses, threats and opportunities. Furthermore, the aims and objectives of Reg Vardy's e-marketing strategy are formulated. Under the e-strategy section, potential digital technologies and the buying process are outlined to develop a 'five-phase e-operation strategy'. This allows for targeting new and existing customers in all stages of the buying process. Specific e-tactics for customer acquisition and retention are suggested for Reg Vardy. Finally, the paper gives advice on E-CRM issues.

More books from GRIN Publishing

Cover of the book How was the behavior of the US in Foreign Policy from 1917 till the end of the Vietnam War and what are the different possibilities? by Volker Schmid
Cover of the book Reconsidering the environmental space of prisons - a step further towards criminal reform by Volker Schmid
Cover of the book Managerial Styles: A German-Chinese Comparison by Volker Schmid
Cover of the book Intercultural encounters in foreign language teaching by Volker Schmid
Cover of the book How can India become a regionl hegemon? Obstacles and beneficient factors by Volker Schmid
Cover of the book A Brief Introduction to Decision Support Systems by Volker Schmid
Cover of the book Introduction to International Law by Volker Schmid
Cover of the book Which political forces are responsible for retrenchment in social services in social democratic welfare states? by Volker Schmid
Cover of the book 'Mrs Dalloway' in Love by Volker Schmid
Cover of the book Tourism in Sri Lanka by Volker Schmid
Cover of the book Das Leben in New York und Chicago - Darstellungs- und Erscheinungsformen in Dreissers 'Sister Carrie' by Volker Schmid
Cover of the book The Conceptual Metaphor by Volker Schmid
Cover of the book Limitations of the Capital Asset Pricing Model (CAPM) by Volker Schmid
Cover of the book Evolution of and Approaches to the Concept of 'Fossilization' by Volker Schmid
Cover of the book Minority Incorporation in City Politics & Government by Volker Schmid
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy