Eco-Innovations in Emerging Markets

Analyzing Consumer Behaviour and Adaptability

Business & Finance, Management & Leadership, Production & Operations Management, Economics, Development & Growth
Cover of the book Eco-Innovations in Emerging Markets by Pável Reyes-Mercado, Palgrave Macmillan UK
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Author: Pável Reyes-Mercado ISBN: 9781137587428
Publisher: Palgrave Macmillan UK Publication: May 26, 2016
Imprint: Palgrave Macmillan Language: English
Author: Pável Reyes-Mercado
ISBN: 9781137587428
Publisher: Palgrave Macmillan UK
Publication: May 26, 2016
Imprint: Palgrave Macmillan
Language: English

Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers. 

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Through a comprehensive analysis of cognitive factors and eco-innovation attributes, this book provides an understanding into why and how renewable energy technologies are adopted in an emerging market. Drawing on theories such as theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive model to analyse consumer behaviour in this area. Through the use of advanced statistical techniques such as Partial Least Squares, the book presents empirical data and discusses the implications they pose for policy makers and corporate managers. 

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