Economic Perspectives on Craft Beer

A Revolution in the Global Beer Industry

Business & Finance, Management & Leadership, Industrial Management, Industries & Professions, Industries, Nonfiction, Science & Nature, Technology
Cover of the book Economic Perspectives on Craft Beer by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319582351
Publisher: Springer International Publishing Publication: December 19, 2017
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783319582351
Publisher: Springer International Publishing
Publication: December 19, 2017
Imprint: Palgrave Macmillan
Language: English

This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. 

The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. 

The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.

More books from Springer International Publishing

Cover of the book Murder on the Einstein Express and Other Stories by
Cover of the book Mechatronics and Robotics Engineering for Advanced and Intelligent Manufacturing by
Cover of the book Application of Soil Physics in Environmental Analyses by
Cover of the book Percolation Theory for Flow in Porous Media by
Cover of the book Flagship Universities in Africa by
Cover of the book Reviews of Physiology, Biochemistry and Pharmacology, Vol. 167 by
Cover of the book Internet of Things. IoT Infrastructures by
Cover of the book Parabolic Trough Collector Prototypes for Low-Temperature Process Heat by
Cover of the book Global Stability through Decentralization? by
Cover of the book Atomic Diffusion in Glasses Studied with Coherent X-Rays by
Cover of the book Uranium in Plants and the Environment by
Cover of the book Economics of Grids, Clouds, Systems, and Services by
Cover of the book Unmarried Motherhood in the Metropolis, 1700–1850 by
Cover of the book Computational Intelligence Methods for Bioinformatics and Biostatistics by
Cover of the book Theoretical Modeling of Vibrational Spectra in the Liquid Phase by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy