Effective Sales Enablement

Achieve sales growth through collaborative sales and marketing

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Effective Sales Enablement by Pam Didner, Kogan Page
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Author: Pam Didner ISBN: 9780749483654
Publisher: Kogan Page Publication: October 3, 2018
Imprint: Kogan Page Language: English
Author: Pam Didner
ISBN: 9780749483654
Publisher: Kogan Page
Publication: October 3, 2018
Imprint: Kogan Page
Language: English

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.

Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth.

Effective Sales Enablement shows you how to:
- Understand trends that impact sales professionals and how to take advantage of them
- Become a better marketer with creative ideas on how to support sales
- Integrate sales elements into select marketing programmes - and vice versa
- Assemble a first-class sales enablement team
- Leverage technology to better integrate sales and marketing

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.

Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth.

Effective Sales Enablement shows you how to:
- Understand trends that impact sales professionals and how to take advantage of them
- Become a better marketer with creative ideas on how to support sales
- Integrate sales elements into select marketing programmes - and vice versa
- Assemble a first-class sales enablement team
- Leverage technology to better integrate sales and marketing

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