Electronic Marketing Plan for the International Office, SCU

Business & Finance, Marketing & Sales
Cover of the book Electronic Marketing Plan for the International Office, SCU by Gisela Schneider, Andi Carey, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Gisela Schneider, Andi Carey ISBN: 9783638201773
Publisher: GRIN Publishing Publication: June 30, 2003
Imprint: GRIN Publishing Language: English
Author: Gisela Schneider, Andi Carey
ISBN: 9783638201773
Publisher: GRIN Publishing
Publication: June 30, 2003
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2 (B), Southern Cross University, Lismore (Marketing), course: Electronic Marketing, 7 entries in the bibliography, language: English, abstract: The Internet has changed the way the world disseminates information since the introduction of the World Wide Web (WWW) in 1995. It became a global medium for the distribution and exchange of information among the users. Especially for Universities, competing for attention of international students, it is a crucial tool to reflect their programs and services offered in a highly competitive environment of thousands of Universities worldwide. As prospective students tend to inform themselves primarily over the Internet, the quality of the presentation in combination with different techniques and technologies determines the success or failure of getting international students. This report presents an Internet Marketing Plan for improving the existing website of the International Office, Southern Cross University (SCU), Lismore, New South Wales, Australia. The International Office's website's objective is to reflect their services and the programs offered by the SCU in the best way. As the environmental analysis shows, they are acting in a highly competitive environment with 47 Australian institutions for higher education with an increasing demand on the part of international students, representing an increase of 17.5 percent in 2001 with increasing tendency since 1992. A reason for this is that study abroad experience is nowadays a 'required' experience for a successful career. The SWOT analysis shows, that the website is not using their whole competencies as the information displayed does not take into consideration the needs of international students. Additional lacking or not updated information confuses and often frustrates the International Offices target market: The potential international student. Therefore, objectives are to improve the website and to increase enrolments of international students at SCU from 7 per cent up to 10 per cent in 2005. Underlying goals for those objectives are to create a more informative and importantly up to date site, to offer a forum for feedback from students, as well as a system for identifying how often the site is used and to reinforce corporate identity with the SCU homepage. The improved site will service students throughout their experience with the University, developing a long-term relationship with the office staff, students, and prospective Universities.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2 (B), Southern Cross University, Lismore (Marketing), course: Electronic Marketing, 7 entries in the bibliography, language: English, abstract: The Internet has changed the way the world disseminates information since the introduction of the World Wide Web (WWW) in 1995. It became a global medium for the distribution and exchange of information among the users. Especially for Universities, competing for attention of international students, it is a crucial tool to reflect their programs and services offered in a highly competitive environment of thousands of Universities worldwide. As prospective students tend to inform themselves primarily over the Internet, the quality of the presentation in combination with different techniques and technologies determines the success or failure of getting international students. This report presents an Internet Marketing Plan for improving the existing website of the International Office, Southern Cross University (SCU), Lismore, New South Wales, Australia. The International Office's website's objective is to reflect their services and the programs offered by the SCU in the best way. As the environmental analysis shows, they are acting in a highly competitive environment with 47 Australian institutions for higher education with an increasing demand on the part of international students, representing an increase of 17.5 percent in 2001 with increasing tendency since 1992. A reason for this is that study abroad experience is nowadays a 'required' experience for a successful career. The SWOT analysis shows, that the website is not using their whole competencies as the information displayed does not take into consideration the needs of international students. Additional lacking or not updated information confuses and often frustrates the International Offices target market: The potential international student. Therefore, objectives are to improve the website and to increase enrolments of international students at SCU from 7 per cent up to 10 per cent in 2005. Underlying goals for those objectives are to create a more informative and importantly up to date site, to offer a forum for feedback from students, as well as a system for identifying how often the site is used and to reinforce corporate identity with the SCU homepage. The improved site will service students throughout their experience with the University, developing a long-term relationship with the office staff, students, and prospective Universities.

More books from GRIN Publishing

Cover of the book Board strategy and performance management at Swiss medium sized companies. A proposal for a stakeholder driven approach by Gisela Schneider, Andi Carey
Cover of the book Performance Measurement by Gisela Schneider, Andi Carey
Cover of the book Dr. Robert Waller: Visionary Leader and Skilled Manager by Gisela Schneider, Andi Carey
Cover of the book Increasing computational speed in pricing single tranche CDOs by Gisela Schneider, Andi Carey
Cover of the book International Sales Contract between the Toyota Motor Corp. and an free German Car Distributor by Gisela Schneider, Andi Carey
Cover of the book Humor in Mark Twain's 'The Awful German Language' by Gisela Schneider, Andi Carey
Cover of the book Antiauthoritarian representation of reality within two of Virginia Woolf's novels by Gisela Schneider, Andi Carey
Cover of the book The concept of Time and Duration in Virginia Woolfs novels - A stream of consciousness by Gisela Schneider, Andi Carey
Cover of the book Infrastructure as a basis for doing business - The health care system in Poland with a focus on its pharmacy market by Gisela Schneider, Andi Carey
Cover of the book Marriage as social setting for women by Gisela Schneider, Andi Carey
Cover of the book Trade, aid and economic development - A comparative analysis between Georgia & Latvia by Gisela Schneider, Andi Carey
Cover of the book Differentiation between inpatriation and expatriation: Factors of success and failure of inpatriation by Gisela Schneider, Andi Carey
Cover of the book The Influence of Betty Friedan's Work on Her Life and on the Lives of Women in Cold War America by Gisela Schneider, Andi Carey
Cover of the book Stigmatization of HIV-infected individuals by Gisela Schneider, Andi Carey
Cover of the book Interactive Fiction: What Does it Want to Be, What Can it Be? by Gisela Schneider, Andi Carey
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy