Electronic Media Criticism

Applied Perspectives

Nonfiction, Reference & Language, Language Arts, Communication, Entertainment, Television, Performing Arts
Cover of the book Electronic Media Criticism by Peter B. Orlik, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Peter B. Orlik ISBN: 9781135845124
Publisher: Taylor and Francis Publication: November 19, 2008
Imprint: Routledge Language: English
Author: Peter B. Orlik
ISBN: 9781135845124
Publisher: Taylor and Francis
Publication: November 19, 2008
Imprint: Routledge
Language: English

Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.

More books from Taylor and Francis

Cover of the book Youth in Transition by Peter B. Orlik
Cover of the book Sound, Society and the Geography of Popular Music by Peter B. Orlik
Cover of the book Sir Robert Peel by Peter B. Orlik
Cover of the book English and Celtic in Contact by Peter B. Orlik
Cover of the book Historically Black Colleges and Universities by Peter B. Orlik
Cover of the book Securities Dispute Resolution in China by Peter B. Orlik
Cover of the book Sport Management and the Natural Environment by Peter B. Orlik
Cover of the book Handbook of Mobile Learning by Peter B. Orlik
Cover of the book The Public Nature of Private Violence by Peter B. Orlik
Cover of the book Democracy Indian Style by Peter B. Orlik
Cover of the book Understanding American Icons by Peter B. Orlik
Cover of the book Pragmática del español by Peter B. Orlik
Cover of the book Home Studio Setup by Peter B. Orlik
Cover of the book Radical Reforms by Peter B. Orlik
Cover of the book Lean System Management for Leaders by Peter B. Orlik
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy