Electronic Media Management, Revised

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Electronic Media Management, Revised by Peter Pringle, Michael F Starr, Taylor and Francis
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Author: Peter Pringle, Michael F Starr ISBN: 9781136028656
Publisher: Taylor and Francis Publication: June 26, 2013
Imprint: Routledge Language: English
Author: Peter Pringle, Michael F Starr
ISBN: 9781136028656
Publisher: Taylor and Francis
Publication: June 26, 2013
Imprint: Routledge
Language: English

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

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