Elite China

Luxury Consumer Behavior in China

Business & Finance, Marketing & Sales, Consumer Behaviour
Cover of the book Elite China by Pierre Xiao Lu, Wiley
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Author: Pierre Xiao Lu ISBN: 9781118179215
Publisher: Wiley Publication: December 27, 2011
Imprint: Wiley Language: English
Author: Pierre Xiao Lu
ISBN: 9781118179215
Publisher: Wiley
Publication: December 27, 2011
Imprint: Wiley
Language: English

A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

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