Emerging Innovative Marketing Strategies in the Tourism Industry

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Marketing & Sales
Cover of the book Emerging Innovative Marketing Strategies in the Tourism Industry by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466687011
Publisher: IGI Global Publication: August 3, 2015
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466687011
Publisher: IGI Global
Publication: August 3, 2015
Imprint: Business Science Reference
Language: English

The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.

More books from IGI Global

Cover of the book Health Economics and Healthcare Reform by
Cover of the book Eye-Tracking Technology Applications in Educational Research by
Cover of the book Social Media in Higher Education by
Cover of the book Advancing Knowledge in Higher Education by
Cover of the book Intelligent and Adaptive Learning Systems by
Cover of the book Applied Artificial Higher Order Neural Networks for Control and Recognition by
Cover of the book Sustainable Policy Applications for Social Ecology and Development by
Cover of the book Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption by
Cover of the book Comparative Approaches to Using R and Python for Statistical Data Analysis by
Cover of the book Social Media in Education by
Cover of the book Advances and Applications in Model-Driven Engineering by
Cover of the book Handbook of Research on Higher Education in the MENA Region by
Cover of the book Integrated Models for Information Communication Systems and Networks by
Cover of the book Business Enterprise, Process, and Technology Management by
Cover of the book Decision Making Theories and Practices from Analysis to Strategy by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy