Emerging Market Multinationals

Managing Operational Challenges for Sustained International Growth

Business & Finance, Economics, International, Management & Leadership, Planning & Forecasting
Cover of the book Emerging Market Multinationals by Alvaro Cuervo-Cazurra, William Newburry, Seung Ho Park, Cambridge University Press
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Author: Alvaro Cuervo-Cazurra, William Newburry, Seung Ho Park ISBN: 9781316551936
Publisher: Cambridge University Press Publication: March 17, 2016
Imprint: Cambridge University Press Language: English
Author: Alvaro Cuervo-Cazurra, William Newburry, Seung Ho Park
ISBN: 9781316551936
Publisher: Cambridge University Press
Publication: March 17, 2016
Imprint: Cambridge University Press
Language: English

Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.

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Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.

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