Employer Brand Management

Practical Lessons from the World's Leading Employers

Business & Finance, Management & Leadership, Decision Making & Problem Solving
Cover of the book Employer Brand Management by Richard Mosley, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Richard Mosley ISBN: 9781118898512
Publisher: Wiley Publication: August 21, 2014
Imprint: Wiley Language: English
Author: Richard Mosley
ISBN: 9781118898512
Publisher: Wiley
Publication: August 21, 2014
Imprint: Wiley
Language: English

Attract, recruit, and retain the very best with a strategic employer brand

From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.

You will:

  • Follow the process of brand planning, definition, implementation, and application
  • Discover how brand thinking can strengthen strategy and reinforce HR value
  • Improve existing recruitment and talent management programs
  • Learn the importance of employee engagement in the brand experience
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Attract, recruit, and retain the very best with a strategic employer brand

From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.

You will:

More books from Wiley

Cover of the book The Future of British Foreign Policy by Richard Mosley
Cover of the book The Packaging Designer's Book of Patterns by Richard Mosley
Cover of the book Audit and Accounting Guide: Property and Liability Insurance Entities 2018 by Richard Mosley
Cover of the book Sony vs Samsung by Richard Mosley
Cover of the book Polyurethane Immobilization of Cells and Biomolecules by Richard Mosley
Cover of the book Implementing Enterprise Risk Management by Richard Mosley
Cover of the book Modeling and Optimization of LCD Optical Performance by Richard Mosley
Cover of the book A Handbook to the Reception of Greek Drama by Richard Mosley
Cover of the book Nuclear Physics of Stars by Richard Mosley
Cover of the book Managing Risk and Performance by Richard Mosley
Cover of the book Sensory Evaluation by Richard Mosley
Cover of the book Sustainable Swine Nutrition by Richard Mosley
Cover of the book Framing Decisions by Richard Mosley
Cover of the book Ibuprofen by Richard Mosley
Cover of the book Screen Culture by Richard Mosley
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy