Employer Branding For Dummies

Business & Finance
Cover of the book Employer Branding For Dummies by Richard Mosley, Lars Schmidt, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Richard Mosley, Lars Schmidt ISBN: 9781119071624
Publisher: Wiley Publication: January 19, 2017
Imprint: For Dummies Language: English
Author: Richard Mosley, Lars Schmidt
ISBN: 9781119071624
Publisher: Wiley
Publication: January 19, 2017
Imprint: For Dummies
Language: English

Attract the very best talent with a compelling employer brand!

Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need.

  • Perfect your recruitment marketing
  • Develop a compelling employer value proposition (EVP)
  • Demonstrate your employer brand ROI

Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Attract the very best talent with a compelling employer brand!

Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need.

Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

More books from Wiley

Cover of the book Lecture Notes: Dermatology by Richard Mosley, Lars Schmidt
Cover of the book Willpower by Richard Mosley, Lars Schmidt
Cover of the book Frequency-Domain Analysis and Design of Distributed Control Systems by Richard Mosley, Lars Schmidt
Cover of the book Sherlock's Diseases of the Liver and Biliary System by Richard Mosley, Lars Schmidt
Cover of the book Analytical Routes to Chaos in Nonlinear Engineering by Richard Mosley, Lars Schmidt
Cover of the book Prozessanalytik by Richard Mosley, Lars Schmidt
Cover of the book X-Ray Fluorescence Spectrometry by Richard Mosley, Lars Schmidt
Cover of the book A Comprehensive French Grammar by Richard Mosley, Lars Schmidt
Cover of the book The Energy Bus by Richard Mosley, Lars Schmidt
Cover of the book PCs für Dummies by Richard Mosley, Lars Schmidt
Cover of the book Flipping Houses For Canadians For Dummies by Richard Mosley, Lars Schmidt
Cover of the book Dementia For Dummies - UK by Richard Mosley, Lars Schmidt
Cover of the book Engaged by Richard Mosley, Lars Schmidt
Cover of the book Thinking Philosophically by Richard Mosley, Lars Schmidt
Cover of the book A Practical Guide to Optical Metrology for Thin Films by Richard Mosley, Lars Schmidt
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy