Empowering the Market Economy through Innovation and Entrepreneurship

Business & Finance, Management & Leadership, Production & Operations Management, Entrepreneurship & Small Business, Entrepreneurship
Cover of the book Empowering the Market Economy through Innovation and Entrepreneurship by A. Coskun Samli, Palgrave Macmillan US
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Author: A. Coskun Samli ISBN: 9781137558275
Publisher: Palgrave Macmillan US Publication: April 26, 2016
Imprint: Palgrave Macmillan Language: English
Author: A. Coskun Samli
ISBN: 9781137558275
Publisher: Palgrave Macmillan US
Publication: April 26, 2016
Imprint: Palgrave Macmillan
Language: English

This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal opportunity. The American economy has transitioned from a “survival of the fittest" to "survival of the fattest" mentality, focusing less on the people and quality of life and more on the amount of dollars to be gained. The divide between the 1% and 99% leaves lower-income individuals at a significant disadvantage and threatens both economic and societal advancement.

The author offers clear, intelligible solutions to accomplish this such as eliminating discrimination, providing opportunities for new ideas and industries, enhancing quality of life, and encouraging more competition so that radical innovations can emerge and make a positive difference. This book will appeal to leaders and researchers across marketing, economics, management, and accounting looking for answers on how to get the American economy back on track.

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This book argues that the strength of our dynamic society is a market economy, which functions well only if positive and constructive marketing practices are performed. It offers innovative alternatives for achieving economic progress and outlines strategies to create conditions for equal opportunity. The American economy has transitioned from a “survival of the fittest" to "survival of the fattest" mentality, focusing less on the people and quality of life and more on the amount of dollars to be gained. The divide between the 1% and 99% leaves lower-income individuals at a significant disadvantage and threatens both economic and societal advancement.

The author offers clear, intelligible solutions to accomplish this such as eliminating discrimination, providing opportunities for new ideas and industries, enhancing quality of life, and encouraging more competition so that radical innovations can emerge and make a positive difference. This book will appeal to leaders and researchers across marketing, economics, management, and accounting looking for answers on how to get the American economy back on track.

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