Energize Growth Now

The Marketing Guide to a Wealthy Company

Business & Finance, Marketing & Sales
Cover of the book Energize Growth Now by Lisa Nirell, Wiley
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Author: Lisa Nirell ISBN: 9780470493694
Publisher: Wiley Publication: June 3, 2009
Imprint: Wiley Language: English
Author: Lisa Nirell
ISBN: 9780470493694
Publisher: Wiley
Publication: June 3, 2009
Imprint: Wiley
Language: English

A strategy and marketing guide for growth companies

Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the "wealth quotient" in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works–and avoid the attitudes that sabotage great ideas.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A strategy and marketing guide for growth companies

Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the "wealth quotient" in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works–and avoid the attitudes that sabotage great ideas.

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