Entering the Swedish market: The Karstadt GmbH case

Business & Finance, Marketing & Sales
Cover of the book Entering the Swedish market: The Karstadt GmbH case by Sebastian Meyer, GRIN Publishing
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Author: Sebastian Meyer ISBN: 9783638726351
Publisher: GRIN Publishing Publication: June 13, 2007
Imprint: GRIN Publishing Language: English
Author: Sebastian Meyer
ISBN: 9783638726351
Publisher: GRIN Publishing
Publication: June 13, 2007
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: International Marketing, 20 entries in the bibliography, language: English, abstract: As one of Europe's oldest and largest over-the-counter retailers Karstadt GmbH, subsidiary of Karstadt Quelle AG (Figure 1), operates exclusively in Germany. The present assignment puts forward the proposal that Karstadt GmbH should attempt to penetrate the Swedish market. Furthermore, a PEST analysis and a risk assessment as well as a market entry plan and a final conclusion will form different parts of this work

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Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: International Marketing, 20 entries in the bibliography, language: English, abstract: As one of Europe's oldest and largest over-the-counter retailers Karstadt GmbH, subsidiary of Karstadt Quelle AG (Figure 1), operates exclusively in Germany. The present assignment puts forward the proposal that Karstadt GmbH should attempt to penetrate the Swedish market. Furthermore, a PEST analysis and a risk assessment as well as a market entry plan and a final conclusion will form different parts of this work

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