Author: | J. Prats, M. Sosna, S. Sysko-Romanczuk, Sylwia Sysko-Roma?czuk | ISBN: | 9781137446329 |
Publisher: | Palgrave Macmillan UK | Publication: | December 18, 2014 |
Imprint: | Palgrave Macmillan | Language: | English |
Author: | J. Prats, M. Sosna, S. Sysko-Romanczuk, Sylwia Sysko-Roma?czuk |
ISBN: | 9781137446329 |
Publisher: | Palgrave Macmillan UK |
Publication: | December 18, 2014 |
Imprint: | Palgrave Macmillan |
Language: | English |
This book presents key insights about the challenges and the approaches they applied. All companies are featured in 15 teachable case studies – ready to use in entrepreneurship and strategy courses – that represent a broad level of diversity with regard to countries, industries, topics, growth phases, challenges and internationalization strategies.
This book presents key insights about the challenges and the approaches they applied. All companies are featured in 15 teachable case studies – ready to use in entrepreneurship and strategy courses – that represent a broad level of diversity with regard to countries, industries, topics, growth phases, challenges and internationalization strategies.