Entrepreneurship Marketing

Principles and Practice of SME Marketing

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Entrepreneurship Marketing by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136879067
Publisher: Taylor and Francis Publication: December 2, 2010
Imprint: Routledge Language: English
Author:
ISBN: 9781136879067
Publisher: Taylor and Francis
Publication: December 2, 2010
Imprint: Routledge
Language: English

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector.

Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism.

This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector.

Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism.

This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.

More books from Taylor and Francis

Cover of the book Inflation, Growth and International Finance by
Cover of the book Whatever Happened to the Leisure Society? by
Cover of the book Managing Difficult Projects by
Cover of the book Debt and Transfiguration: Prospects for Latin America's Economic Revival by
Cover of the book An Introduction to Second Language Acquisition Research by
Cover of the book The Guild and Guild Buildings of Shakespeare's Stratford by
Cover of the book The Map by
Cover of the book Devotional Islam in Contemporary South Asia by
Cover of the book Three Voices of Art Therapy (Psychology Revivals) by
Cover of the book Positive Psychoanalysis by
Cover of the book Othello by
Cover of the book Shakespeare in Three Dimensions by
Cover of the book Future Directions for Inclusive Teacher Education by
Cover of the book Housing and Labour Markets by
Cover of the book Environment and Identity Politics in Colonial Africa by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy