Essentials of Mass Communication Theory

Nonfiction, Reference & Language, Language Arts, Communication, Reference
Cover of the book Essentials of Mass Communication Theory by Dr. Arthur A, Berger, SAGE Publications
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Author: Dr. Arthur A, Berger ISBN: 9781506338187
Publisher: SAGE Publications Publication: July 5, 1995
Imprint: SAGE Publications, Inc Language: English
Author: Dr. Arthur A, Berger
ISBN: 9781506338187
Publisher: SAGE Publications
Publication: July 5, 1995
Imprint: SAGE Publications, Inc
Language: English

This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

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This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

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