Essentials of Mass Communication Theory

Nonfiction, Reference & Language, Language Arts, Communication, Reference
Cover of the book Essentials of Mass Communication Theory by Dr. Arthur A, Berger, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dr. Arthur A, Berger ISBN: 9781506338187
Publisher: SAGE Publications Publication: July 5, 1995
Imprint: SAGE Publications, Inc Language: English
Author: Dr. Arthur A, Berger
ISBN: 9781506338187
Publisher: SAGE Publications
Publication: July 5, 1995
Imprint: SAGE Publications, Inc
Language: English

This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

More books from SAGE Publications

Cover of the book Passing Assessments for the Certificate in Education and Training by Dr. Arthur A, Berger
Cover of the book Identity in Question by Dr. Arthur A, Berger
Cover of the book Psychology and Sociology in Nursing by Dr. Arthur A, Berger
Cover of the book Recruiting and Retaining Generation Y Teachers by Dr. Arthur A, Berger
Cover of the book Educational Regimes in Contemporary India by Dr. Arthur A, Berger
Cover of the book Brain-Compatible Strategies by Dr. Arthur A, Berger
Cover of the book Introducing Anova and Ancova by Dr. Arthur A, Berger
Cover of the book The SAGE Handbook of Qualitative Data Analysis by Dr. Arthur A, Berger
Cover of the book Dynamics of Media Editing by Dr. Arthur A, Berger
Cover of the book Aligning and Balancing the Standards-Based Curriculum by Dr. Arthur A, Berger
Cover of the book Exploring Existential Meaning by Dr. Arthur A, Berger
Cover of the book Evidence-based Practice in Nursing by Dr. Arthur A, Berger
Cover of the book Caste-Based Reservations and Human Development in India by Dr. Arthur A, Berger
Cover of the book Basic and Advanced Focus Groups by Dr. Arthur A, Berger
Cover of the book Perspectives on India’s Defence Offset Policy by Dr. Arthur A, Berger
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy