Ethical and Social Marketing in Asia

Business & Finance, Marketing & Sales, International
Cover of the book Ethical and Social Marketing in Asia by Bang Nguyen, Chris Rowley, Elsevier Science
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bang Nguyen, Chris Rowley ISBN: 9780081001042
Publisher: Elsevier Science Publication: February 16, 2015
Imprint: Chandos Publishing Language: English
Author: Bang Nguyen, Chris Rowley
ISBN: 9780081001042
Publisher: Elsevier Science
Publication: February 16, 2015
Imprint: Chandos Publishing
Language: English

There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion.

  • Explores the nature of ethical and social marketing from an Asian perspective
  • Discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors
  • Serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications
  • Compares and contrasts unethical situations covering important aspects related to ethics, society and fairness
  • Includes an interesting mix of theory, research findings and practices
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion.

More books from Elsevier Science

Cover of the book Ethics Management in Libraries and Other Information Services by Bang Nguyen, Chris Rowley
Cover of the book Kinetics and Dynamics of Elementary Gas Reactions by Bang Nguyen, Chris Rowley
Cover of the book Biomedical Psychiatric Therapeutics by Bang Nguyen, Chris Rowley
Cover of the book Intuitive Analog Circuit Design by Bang Nguyen, Chris Rowley
Cover of the book Adaptive Learning Methods for Nonlinear System Modeling by Bang Nguyen, Chris Rowley
Cover of the book Immunophysiology of the Gut by Bang Nguyen, Chris Rowley
Cover of the book Ultrasonic Transducers by Bang Nguyen, Chris Rowley
Cover of the book Food Industry Wastes by Bang Nguyen, Chris Rowley
Cover of the book From Artemisia annua L. to Artemisinins by Bang Nguyen, Chris Rowley
Cover of the book RDF Database Systems by Bang Nguyen, Chris Rowley
Cover of the book Plagiarism Education and Prevention by Bang Nguyen, Chris Rowley
Cover of the book Machine Component Analysis with MATLAB by Bang Nguyen, Chris Rowley
Cover of the book Culture, Health and Illness by Bang Nguyen, Chris Rowley
Cover of the book Hybrid Microcircuit Technology Handbook by Bang Nguyen, Chris Rowley
Cover of the book Puzzling Cases of Epilepsy by Bang Nguyen, Chris Rowley
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy