Ethical Chic

The Inside Story of the Companies We Think We Love

Business & Finance, Marketing & Sales, Consumer Behaviour, Business Reference, Business Ethics, Corporate History
Cover of the book Ethical Chic by Fran Hawthorne, Beacon Press
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Author: Fran Hawthorne ISBN: 9780807000953
Publisher: Beacon Press Publication: June 19, 2012
Imprint: Beacon Press Language: English
Author: Fran Hawthorne
ISBN: 9780807000953
Publisher: Beacon Press
Publication: June 19, 2012
Imprint: Beacon Press
Language: English

In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals—oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? What does it take to become so admired? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne takes her investigative-journalism skills--honed from more than two decades as a business journalist—to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals—oh, and that makes them feel cool when they use it. All companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? What does it take to become so admired? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne takes her investigative-journalism skills--honed from more than two decades as a business journalist—to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine.

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