Ethical Luxury - Myth or Trend?

Business & Finance, Business Reference, Business Ethics
Cover of the book Ethical Luxury - Myth or Trend? by Saskia Scheibel, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Saskia Scheibel ISBN: 9783640937615
Publisher: GRIN Verlag Publication: June 15, 2011
Imprint: GRIN Verlag Language: English
Author: Saskia Scheibel
ISBN: 9783640937615
Publisher: GRIN Verlag
Publication: June 15, 2011
Imprint: GRIN Verlag
Language: English

Essay from the year 2010 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 'Distinction' (<1,3), London School of Economics (Management), course: International Marketing - A Strategic Approach, language: English, abstract: 'Ethics are in vogue' is the conclusion drawn by New York Times journalist Alison Smale (2007) regarding the outcome of the 2007 IHT luxury conference. This claim is based on the assumption of a new emerging type of luxury consumer whose buying decision seems to depend on the ethical performance of manufacturing companies (Gonzalez, 2009). Is this notion merely wishful thinking or does it actually fit empirical reality, since the latter would invalidate the saying 'the devil wears Prada'. The particular question of this discourse therefore is, whether consumers really care about ethics when it comes to the consumption of luxury goods or whether the very nature of such products leads to the suppression of any potential ethical issues related. The key to investigating this question is the focus on behaviour rather than being misled by good attitudes or intensions. In this context, it is crucial to evaluate contemporary ethical consumption in general before applying the concept to the specific characteristics of the luxury industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2010 in the subject Business economics - Business Ethics, Corporate Ethics, grade: 'Distinction' (<1,3), London School of Economics (Management), course: International Marketing - A Strategic Approach, language: English, abstract: 'Ethics are in vogue' is the conclusion drawn by New York Times journalist Alison Smale (2007) regarding the outcome of the 2007 IHT luxury conference. This claim is based on the assumption of a new emerging type of luxury consumer whose buying decision seems to depend on the ethical performance of manufacturing companies (Gonzalez, 2009). Is this notion merely wishful thinking or does it actually fit empirical reality, since the latter would invalidate the saying 'the devil wears Prada'. The particular question of this discourse therefore is, whether consumers really care about ethics when it comes to the consumption of luxury goods or whether the very nature of such products leads to the suppression of any potential ethical issues related. The key to investigating this question is the focus on behaviour rather than being misled by good attitudes or intensions. In this context, it is crucial to evaluate contemporary ethical consumption in general before applying the concept to the specific characteristics of the luxury industry.

More books from GRIN Verlag

Cover of the book Parteiideologien und der digitale Wahlkampf von Wahlkampfvideos in den amerikanischen Präsidentschaftswahlen 2008 und 2012 by Saskia Scheibel
Cover of the book Autogenes Training: Ein Entspannungsverfahren als psychotherapeutische Methode by Saskia Scheibel
Cover of the book Evidence-Based Insights Linked to the Millennium Development Goals by Saskia Scheibel
Cover of the book Die ökonomischen Aspekte eines EU-Beitrittes der Türkei by Saskia Scheibel
Cover of the book Die pädagogischen Chancen und Nachteile behavioristischer und neobehavioristischer Lerntheorien by Saskia Scheibel
Cover of the book Die Entstehung von Quadratfünflingen aus den entsprechenden Vierlingen by Saskia Scheibel
Cover of the book 'Befangenheit' bei Abgeordneten. Struktureller Vergleich von Gemeindevertretung und Parlament by Saskia Scheibel
Cover of the book Das Bild einer erfolgreichen, kundenorientierten Universität by Saskia Scheibel
Cover of the book Förderung des Leseverständnisses bei Schülerinnen und Schülern mit Migrationshintergrund im Bereich Fachtexte by Saskia Scheibel
Cover of the book Besteuerung von Personengesellschaften im Abkommensrecht by Saskia Scheibel
Cover of the book Trace the evolution of the hero in L'Etranger, giving a clear picture of both starting-point and stages of his awareness, and of how they lead to his final declaration. by Saskia Scheibel
Cover of the book 'Ich kann fühlen' - Unterrichtsentwurf zur Unterrichtseinheit 'Was ich schon kann: Meine Sinne' by Saskia Scheibel
Cover of the book Die Kreuzliedproblematik bei Friedrich von Hausen und Hartmann von Aue im Vergleich zu Neidharts Sommerlied 12 by Saskia Scheibel
Cover of the book Schulorientiertes Experimentieren im Chemieunterricht mit Lebensmitteln, Fetten, Kohlenhydraten und Proteinen by Saskia Scheibel
Cover of the book Freizeit älterer Menschen im Vergleich von Stadt und Land by Saskia Scheibel
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy