Ethical Practice of Social Media in Public Relations

Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Political Science, Government, Social Policy, Social Science
Cover of the book Ethical Practice of Social Media in Public Relations by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317917892
Publisher: Taylor and Francis Publication: June 27, 2014
Imprint: Routledge Language: English
Author:
ISBN: 9781317917892
Publisher: Taylor and Francis
Publication: June 27, 2014
Imprint: Routledge
Language: English

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations.

Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations.

Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

More books from Taylor and Francis

Cover of the book Evangelicals, Worship and Participation by
Cover of the book Sino-Japanese Relations by
Cover of the book Britain and Canada by
Cover of the book Archaeology of Ancient Australia by
Cover of the book Spreadin' Rhythm Around by
Cover of the book Early Modern Academic Drama by
Cover of the book Perceptions of the Crusades from the Nineteenth to the Twenty-First Century by
Cover of the book Gower Handbook of Leadership and Management Development by
Cover of the book Security Sector Reform in Conflict-Affected Countries by
Cover of the book China by
Cover of the book New Directions in Museum Ethics by
Cover of the book Film Feminisms by
Cover of the book Indian Business by
Cover of the book Implicit Learning by
Cover of the book Interests in Abortion by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy