Evaluation in Advertising Reception

A Socio-Cognitive and Linguistic Perspective

Nonfiction, Reference & Language, Language Arts, Linguistics, Business & Finance, Marketing & Sales, Social & Cultural Studies, Social Science
Cover of the book Evaluation in Advertising Reception by S. Bullo, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: S. Bullo ISBN: 9781137350435
Publisher: Palgrave Macmillan UK Publication: August 26, 2014
Imprint: Palgrave Macmillan Language: English
Author: S. Bullo
ISBN: 9781137350435
Publisher: Palgrave Macmillan UK
Publication: August 26, 2014
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

More books from Palgrave Macmillan UK

Cover of the book Citizenship by S. Bullo
Cover of the book Violence and the Limits of Representation by S. Bullo
Cover of the book Tolerance, Intolerance and Respect by S. Bullo
Cover of the book The Europeanization of Gender Equality Policies by S. Bullo
Cover of the book Estimating SMEs Cost of Equity Using a Value at Risk Approach by S. Bullo
Cover of the book Reconstructing 'Education' through Mindful Attention by S. Bullo
Cover of the book Transcultural Performance by S. Bullo
Cover of the book Britain in Global Politics Volume 1 by S. Bullo
Cover of the book From Protest to Pragmatism by S. Bullo
Cover of the book The Language of Fear by S. Bullo
Cover of the book The New Social Division by S. Bullo
Cover of the book The New Journalism, the New Imperialism and the Fiction of Empire, 1870-1900 by S. Bullo
Cover of the book Creating Community Cohesion by S. Bullo
Cover of the book The Politics of Sleep by S. Bullo
Cover of the book Japan's Nuclear Crisis by S. Bullo
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy