Evaluation in Advertising Reception

A Socio-Cognitive and Linguistic Perspective

Nonfiction, Reference & Language, Language Arts, Linguistics, Business & Finance, Marketing & Sales, Social & Cultural Studies, Social Science
Cover of the book Evaluation in Advertising Reception by S. Bullo, Palgrave Macmillan UK
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Author: S. Bullo ISBN: 9781137350435
Publisher: Palgrave Macmillan UK Publication: August 26, 2014
Imprint: Palgrave Macmillan Language: English
Author: S. Bullo
ISBN: 9781137350435
Publisher: Palgrave Macmillan UK
Publication: August 26, 2014
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

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Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

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