Evaluation of Franchising as a mode of entry by analyzing Subway's expansion strategy

Business & Finance, Management & Leadership, Management
Cover of the book Evaluation of Franchising as a mode of entry by analyzing Subway's expansion strategy by Tim Borneck, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Tim Borneck ISBN: 9783668198081
Publisher: GRIN Publishing Publication: April 15, 2016
Imprint: GRIN Publishing Language: English
Author: Tim Borneck
ISBN: 9783668198081
Publisher: GRIN Publishing
Publication: April 15, 2016
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: Internationalization of economy is one of the most important topics of recent times. It is characterized by globalization of the business world which means that more and more companies compete with foreign ones by entering new markets or introducing new products that are available everywhere through disappearing barriers and boundaries. As a consequence the question arises how companies follow their expansion strategies. A central issue linked to this question is the entry mode decision, because it is essential for the success of the globalization activities of a company. One possible entry mode is called franchising which is used by a lot of well-known companies worldwide. The focus of this term paper is to evaluate this type of entry mode based on the example of Subway, an international operating fast food chain. To accomplish this purpose, the theory of market entry modes is explained in the beginning. Further an overview of the different entry modes is given in order to highlight the differences between them. After that franchising as a mode of entry is explained in detail. As a result of presenting the theory a profile of Subway follows. Furthermore the market entry strategy of Subway is analyzed regarding the fact how franchising influenced the expansion of the company in general. After that the market entry into the Chinese market and its challenges is explained. To conclude the term paper, the theory and the practical example is summarized in order to outline whether Subway enters new markets efficiently and how franchising as a market entry mode influences the expansion of the company against the backdrop of the example.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: Internationalization of economy is one of the most important topics of recent times. It is characterized by globalization of the business world which means that more and more companies compete with foreign ones by entering new markets or introducing new products that are available everywhere through disappearing barriers and boundaries. As a consequence the question arises how companies follow their expansion strategies. A central issue linked to this question is the entry mode decision, because it is essential for the success of the globalization activities of a company. One possible entry mode is called franchising which is used by a lot of well-known companies worldwide. The focus of this term paper is to evaluate this type of entry mode based on the example of Subway, an international operating fast food chain. To accomplish this purpose, the theory of market entry modes is explained in the beginning. Further an overview of the different entry modes is given in order to highlight the differences between them. After that franchising as a mode of entry is explained in detail. As a result of presenting the theory a profile of Subway follows. Furthermore the market entry strategy of Subway is analyzed regarding the fact how franchising influenced the expansion of the company in general. After that the market entry into the Chinese market and its challenges is explained. To conclude the term paper, the theory and the practical example is summarized in order to outline whether Subway enters new markets efficiently and how franchising as a market entry mode influences the expansion of the company against the backdrop of the example.

More books from GRIN Publishing

Cover of the book The present debate about illegal immigration by Tim Borneck
Cover of the book The Reform of the German Health Sector: Integrated Service Delivery Systems - Cost Containment and Quality Enhancement - Attaining Diverging Ends by Similar Means by Tim Borneck
Cover of the book Focus strategies in english sentences and their representation in books for school age german learners of english by Tim Borneck
Cover of the book Nietzsche and Nazism by Tim Borneck
Cover of the book Tolstoj und Schopenhauer by Tim Borneck
Cover of the book Symbolism of the Scottish Devolution by Tim Borneck
Cover of the book Translation problems in reference to thought and reality by Tim Borneck
Cover of the book Case Analysis RealNetworks - RealNetworks still hot in business? by Tim Borneck
Cover of the book Fetal Alcohol Syndrome/Effects by Tim Borneck
Cover of the book A Controlled Experiment for Measuring the Impact of Aspect-Oriented Programming on Software Development Time by Tim Borneck
Cover of the book A Strategic Exploration of Nokia's Success by Tim Borneck
Cover of the book Airbus versus Boeing. Strategic Management Report by Tim Borneck
Cover of the book Customer centric product development by Tim Borneck
Cover of the book Metaphors and Symbols by Tim Borneck
Cover of the book Political Economy of Economic Growth: A Cross Comparison of Egypt and Turkey by Tim Borneck
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy