Evangelist Marketing

What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't)

Business & Finance, Marketing & Sales
Cover of the book Evangelist Marketing by Alex L. Goldfayn, BenBella Books, Inc.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Alex L. Goldfayn ISBN: 9781936661244
Publisher: BenBella Books, Inc. Publication: January 3, 2012
Imprint: BenBella Books Language: English
Author: Alex L. Goldfayn
ISBN: 9781936661244
Publisher: BenBella Books, Inc.
Publication: January 3, 2012
Imprint: BenBella Books
Language: English
In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales.

In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that's voluntarily being left on the table.

Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language.

Evangelist Marketing is written for consumer tech companies big and small—from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales.

In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that's voluntarily being left on the table.

Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language.

Evangelist Marketing is written for consumer tech companies big and small—from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.

More books from BenBella Books, Inc.

Cover of the book Traction by Alex L. Goldfayn
Cover of the book Democracy Denied by Alex L. Goldfayn
Cover of the book Flirtin' With the Monster by Alex L. Goldfayn
Cover of the book Wealth Made Easy by Alex L. Goldfayn
Cover of the book Shadowhunters and Downworlders by Alex L. Goldfayn
Cover of the book Women Who Love Vampires Who Eat Women by Alex L. Goldfayn
Cover of the book Stop Trying to Make Fetch Happen by Alex L. Goldfayn
Cover of the book Babylon Confidential by Alex L. Goldfayn
Cover of the book Your Company Sucks by Alex L. Goldfayn
Cover of the book Antiheroes by Alex L. Goldfayn
Cover of the book Custom Nation by Alex L. Goldfayn
Cover of the book Fit Soul, Fit Body by Alex L. Goldfayn
Cover of the book In the Hunt by Alex L. Goldfayn
Cover of the book Ready, Fire, Aim by Alex L. Goldfayn
Cover of the book You Do Not Talk About Fight Club by Alex L. Goldfayn
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy