Events Feasibility and Development

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Events Feasibility and Development by William O'Toole, Taylor and Francis
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Author: William O'Toole ISBN: 9781136404658
Publisher: Taylor and Francis Publication: December 30, 2010
Imprint: Routledge Language: English
Author: William O'Toole
ISBN: 9781136404658
Publisher: Taylor and Francis
Publication: December 30, 2010
Imprint: Routledge
Language: English

Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organizers: how do I justify this event to the client? and why are we spending money on this event?.

With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:

  • the process of creating a feasibility study
  • events forecasting models and cost/benefit analysis
  • types of events (exhibitions, sports, festivals) and their benefits and returns
  • project management tools for measuring return on investment.

Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organizers: how do I justify this event to the client? and why are we spending money on this event?.

With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:

Companion website: www.eventsfd.com -- contains videos, colour photos and a list of related resources.

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