Events Management

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Events Management by Glenn Bowdin, Johnny Allen, Rob Harris, Ian McDonnell, William O'Toole, Taylor and Francis
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Author: Glenn Bowdin, Johnny Allen, Rob Harris, Ian McDonnell, William O'Toole ISBN: 9781136445118
Publisher: Taylor and Francis Publication: May 23, 2012
Imprint: Routledge Language: English
Author: Glenn Bowdin, Johnny Allen, Rob Harris, Ian McDonnell, William O'Toole
ISBN: 9781136445118
Publisher: Taylor and Francis
Publication: May 23, 2012
Imprint: Routledge
Language: English

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:

  • introduces the concepts of event planning and management
  • presents the study of events management within an academic environment
  • discusses the key components for staging an event, covering the whole process from creation to evaluation
  • examines the events industry within its broader business context, covering impacts and event tourism
  • provides an effective guide for producers of events
  • contains learning objectives and review questions to consolidate learning

Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival.

Carefully constructed to maximise learning, the text provides the reader with:

  • a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting
  • fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management
  • a companion website: www.elsevierdirect.com/9781856178181 with additional materials and links to websites and other resources for both students and lecturers
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:

Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival.

Carefully constructed to maximise learning, the text provides the reader with:

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