Everyone's a Critic

Winning Customers in a Review-Driven World

Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour
Cover of the book Everyone's a Critic by Bill Tancer, Penguin Publishing Group
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Author: Bill Tancer ISBN: 9781101621486
Publisher: Penguin Publishing Group Publication: October 16, 2014
Imprint: Portfolio Language: English
Author: Bill Tancer
ISBN: 9781101621486
Publisher: Penguin Publishing Group
Publication: October 16, 2014
Imprint: Portfolio
Language: English

More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.

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More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.

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