Everything I Know About Business I Learned from the Grateful Dead

The Ten Most Innovative Lessons from a Long, Strange Trip

Business & Finance, Marketing & Sales
Cover of the book Everything I Know About Business I Learned from the Grateful Dead by Barry Barnes, Grand Central Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Barry Barnes ISBN: 9781455505173
Publisher: Grand Central Publishing Publication: November 2, 2011
Imprint: Business Plus Language: English
Author: Barry Barnes
ISBN: 9781455505173
Publisher: Grand Central Publishing
Publication: November 2, 2011
Imprint: Business Plus
Language: English

The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including:

-Creating and delivering superior customer value
-Incorporating and establishing a board of directors early on
-Founding a merchandising division
-Giving away your product for free to increase demand

Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation" -- the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD will show you how they did it -- and what your business can learn from their long, strange trip.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including:

-Creating and delivering superior customer value
-Incorporating and establishing a board of directors early on
-Founding a merchandising division
-Giving away your product for free to increase demand

Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation" -- the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. EVERYTHING I KNOW ABOUT BUSINESS I LEARNED FROM THE GRATEFUL DEAD will show you how they did it -- and what your business can learn from their long, strange trip.

More books from Grand Central Publishing

Cover of the book What Your Doctor May Not Tell You About(TM): Menopause by Barry Barnes
Cover of the book Into the Abyss by Barry Barnes
Cover of the book Wedding Vows by Barry Barnes
Cover of the book Hide from Evil by Barry Barnes
Cover of the book The Searching Hearts by Barry Barnes
Cover of the book Classic Style by Barry Barnes
Cover of the book Christopher Buckley: 2-Book Bundle by Barry Barnes
Cover of the book The Pornography of Power by Barry Barnes
Cover of the book End the Fed by Barry Barnes
Cover of the book French Silk by Barry Barnes
Cover of the book Til the Real Thing Comes Along by Barry Barnes
Cover of the book Hungry Woman in Paris by Barry Barnes
Cover of the book Children of Enchantment by Barry Barnes
Cover of the book Accidentally...Over? by Barry Barnes
Cover of the book The Platinum Rule by Barry Barnes
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy