Everything You Know About Business is Wrong

How to unstick your thinking and upgrade your rules of thumb

Business & Finance, Management & Leadership, Management
Cover of the book Everything You Know About Business is Wrong by Alastair Dryburgh, Headline
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Author: Alastair Dryburgh ISBN: 9780755361748
Publisher: Headline Publication: August 4, 2011
Imprint: Headline Language: English
Author: Alastair Dryburgh
ISBN: 9780755361748
Publisher: Headline
Publication: August 4, 2011
Imprint: Headline
Language: English

To be brilliant in business you have to dare to be different. It means going against the grain, taking risks and never giving up despite the challenges hurled at you. EVERYTHING YOU KNOW ABOUT BUSINESS IS WRONG is the bible for the unconventional business brain who won't accept anything but excellence. Based on the ideas in the author's pithy column 'Don't You Believe It' for Management Today, Alastair Dryburgh takes modern business myths and blows them apart. Did you know that: Cost cutting is a bad way to boost profits? That you shouldn't always give 110%? Incentives don't encourage people to do useful things? So much of what we learn about business is plain wrong. It's time to challenge your assumptions and learn about the things that will help you be successful.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

To be brilliant in business you have to dare to be different. It means going against the grain, taking risks and never giving up despite the challenges hurled at you. EVERYTHING YOU KNOW ABOUT BUSINESS IS WRONG is the bible for the unconventional business brain who won't accept anything but excellence. Based on the ideas in the author's pithy column 'Don't You Believe It' for Management Today, Alastair Dryburgh takes modern business myths and blows them apart. Did you know that: Cost cutting is a bad way to boost profits? That you shouldn't always give 110%? Incentives don't encourage people to do useful things? So much of what we learn about business is plain wrong. It's time to challenge your assumptions and learn about the things that will help you be successful.

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