Exploring Media Research

Theories, Practice, and Purpose

Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
Cover of the book Exploring Media Research by Dr. Andy Ruddock, SAGE Publications
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Author: Dr. Andy Ruddock ISBN: 9781526421753
Publisher: SAGE Publications Publication: August 21, 2017
Imprint: SAGE Publications Ltd Language: English
Author: Dr. Andy Ruddock
ISBN: 9781526421753
Publisher: SAGE Publications
Publication: August 21, 2017
Imprint: SAGE Publications Ltd
Language: English

From Donald Trump’s use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do.

Exploring Media Researchis an eye-opening exploration of what it means to understand and do media research today.
Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. The book:

  • Introduces students to the scope and seriousness of media influence
  • Shows them how to tie their own interests to academic concepts and research issues
  • Explains how to use this understanding to develop proper research questions
  • Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them.

Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From Donald Trump’s use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do.

Exploring Media Researchis an eye-opening exploration of what it means to understand and do media research today.
Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. The book:

Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies.

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