Exploring Omnichannel Retailing

Common Expectations and Diverse Realities

Business & Finance, Management & Leadership, Production & Operations Management, Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book Exploring Omnichannel Retailing by , Springer International Publishing
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Author: ISBN: 9783319982731
Publisher: Springer International Publishing Publication: December 5, 2018
Imprint: Springer Language: English
Author:
ISBN: 9783319982731
Publisher: Springer International Publishing
Publication: December 5, 2018
Imprint: Springer
Language: English

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. 

While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. 

While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.

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