Export Planning

A 10-step approach -2nd edition-

Business & Finance, Economics, International
Cover of the book Export Planning by Joris Leeman, Books on Demand
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Joris Leeman ISBN: 9783752874914
Publisher: Books on Demand Publication: September 20, 2018
Imprint: Language: English
Author: Joris Leeman
ISBN: 9783752874914
Publisher: Books on Demand
Publication: September 20, 2018
Imprint:
Language: English

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning (2nd edition) provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases, and provides a 10-step guide for the construction of an international marketing plan. Export Planning will enable readers to: 1. systematically select and plan entries into new international markets; 2. enhance the chances of success through an integrated review of analysis and strategy by means of marketing, logistics, organization and finance; 3. assemble a sound line of reasoning from strategy to implementation. Export Planning is a practical book. It describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experience. New to this 2nd edition is an additional chapter on the implementation of the export transaction. This book is intended for bachelor and graduate students at business schools and universities. This book is also useful for anyone who wants to know more about export planning, international marketing and international market development.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning (2nd edition) provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases, and provides a 10-step guide for the construction of an international marketing plan. Export Planning will enable readers to: 1. systematically select and plan entries into new international markets; 2. enhance the chances of success through an integrated review of analysis and strategy by means of marketing, logistics, organization and finance; 3. assemble a sound line of reasoning from strategy to implementation. Export Planning is a practical book. It describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experience. New to this 2nd edition is an additional chapter on the implementation of the export transaction. This book is intended for bachelor and graduate students at business schools and universities. This book is also useful for anyone who wants to know more about export planning, international marketing and international market development.

More books from Books on Demand

Cover of the book Born in the year 1950 by Joris Leeman
Cover of the book Schuld und Sühne by Joris Leeman
Cover of the book Unterwegs. by Joris Leeman
Cover of the book Bionik by Joris Leeman
Cover of the book Astrologie-Ausbildung, Band 3 by Joris Leeman
Cover of the book Von Chinesen, Baumaffen und Kamelen by Joris Leeman
Cover of the book The Life of Ludwig van Beethoven by Joris Leeman
Cover of the book Sara Síth by Joris Leeman
Cover of the book Verfall by Joris Leeman
Cover of the book Power Words by Joris Leeman
Cover of the book Crystal - geboren aus Dunkel und Licht by Joris Leeman
Cover of the book Mit Einfach-Ticket, 3 Kindern & 2 Koffern auf die Philippinen. by Joris Leeman
Cover of the book Die Harz - Geschichte 3 by Joris Leeman
Cover of the book Die Lahore-Vase by Joris Leeman
Cover of the book Cancer - Sudden And Unexpected by Joris Leeman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy